The Keyword SEO Pro technique highlights those keywords where your website can reach top page positioning on Google.  It maximises your website's potential because you will concentrate on the achievable.

In the three keyword examples above, the keyword difficulty (competition) is:-

• Low for 'Windsor website designer'.
• Moderate for 'Manchester website designer'.
• Very high for 'London website designer'.

The Keyword SEO Pro Technique

Webpage positioning on Google's results pages depends largely on website and webpage authority which are determined by the value of the incoming links. Google uses PageRank as its published indication of a webpage's authority. Danny Dover, who led the acclaimed SEOmoz team, explains this in his book 'Search Engine Optimization Secrets' - page 8. Webpages on high authority websites, such as Wikipedia, tend to achieve because they have high HomePage PageRank.

The Keyword SEO Pro technique is a PageRank analysis of the top 10 webpages to determine keyword difficulty and in practice it works. It records the PageRank of the webpages on Google's top results page for keywords as in the following three keyword examples.

The webpage in position 3 for 'Windsor website designer' on Google.co.uk is 'http://www.jigsawdesignstudio.co.uk/web-designer-windsor.php'.   The PageRank of this page is 3. This is an internal webpage and you will find that the corresponding HomePage PageRank is 4 (http://www.jigsawdesignstudio.co.uk/).

The Keyword SEO Pro technique was developed by a doctor trained to work clinically within scientific evidence. Accordingly, the technique is a clinical approach to SEO and your key to success on Google. Let me now explain to you how the above spreadsheet was completed.

With reference to 'Windsor website designer':-

You will understand why the PageRank of the webpage in #3 (http://www.jigsawdesignstudio.co.uk/web-designer-windsor.php) is 3 and the corresponding HomePage PageRank is 4.

The webpages in positions 6 and 9 have PageRank 0. They are HomePages (http://www.web-design-windsor.com/) and http://www.web-design-windsor.com/ respectively. Light pink cells indicate HomePages.

HomePages competing for keywords with HomePage PageRank of less than 5 receive a boost from Google to their effective PageRank to 4.5. This is indicated by a light green cell. I will explain why Google is doing this in due course.

KD (Keyword Difficulty) is the averaged HomePage PageRanks including the boost.

A is the average PageRank of the webpages on the top Google SERP.

The only way to appreciate the value of the Keyword SEO Pro technique is to put it to the test for yourself. You will need to have the Google toolbar active on Internet Explorer with the Google PageRank indicator checked on.

The Key to Website Success

Targeting the best keywords (search terms) currently within range for top page positioning on Google is the key to website success.

Gradually increase your website's authority so that ever more desirable keywords can be targeted.

For a website to be successful, you must:-

1. Be aware of its current competitive strength - website authority and webpage authority.
2. Concentrate on competing for keywords (search terms) where top page positioning on Google is possible.
3. Build great content worthy of links from other websites.
4. Be aware that there is no magic bullet to instant website success.

Did you know that Google tells us how to get the most from your website (SEO)?

Every website owner wants to know what they need to do to have their website on the top page of Google for their keywords (search terms). The problem is that there is so much information that it can become overwhelming.

So let me cut to the chase: Google tells us!

What advice does Google offer on growing a website - gaining reputation / authority?

Matt Cutts (Google spokesman) has told us in a video ("Straight From Google: What You Need To Know | Matt Cutts WordCamp San Francisco 2009" @27mins 30secs) that the deep secret of success can be found in the Karamari philosophy!

The Katamari philosophy is start small and build up.

Start with a small niche where you can do well. Gradually build up. "If some one tells you there is a short cut - laugh in their face and send them packing. It does not work that way. One thing you learn in Katamari is that you are always reaching. Eventually, people get to know you and people give you links and life is good."

How does the strength of your website compare to your competition?

Google tells us that it relies heavily on the authority (strength, importance, reputation) of websites to determine the positioning of webpages in the Google results pages for keywords. Before the Keyword SEO Pro technique, there was no technique to look quickly and effectively at the relative authority of webpages and websitess.

Keyword SEOPro is an easy to use SEO keyword difficulty technique / tool.

• The top three factors in the Google algorithm are identified.
  • The top factor is the PageRank of the HomePage
  • The second factor is the PageRank boost received by HomePages competing for keywords.
  • The third factor is the PagRank of the Webpage.
• Verifiable evidence is provided at all times.
• Keyword SEOPro identifies niche keywords based on the top two Google factors.
• No program is required.
• The technique assists websites to develop to their maximum potential increasing targeted visitors and business.
• It takes 5-10 minutes to apply the technique for each keyword.

For the convenience of those who have put the KSP technique to the test and who wish to analyse many keywords (usually web professionals), Keyword SEOPro is available as a program that automates the process.

Where does Google give us the information on top positioning?

• Google webmaster central
• Google Webmaster Guidelines
• Google regularly uploads videos e.g. "Ranking"
• Matt Cutts - heads Google's anti-spam (cheating) section and provides invaluable information on Google videos and in his blog. Matt also regularly answers SEO questions in videos submitted by Google.

How reliable is the SEO information Google provides?

I have yet to find evidence of inaccuracy and Google has nothing to gain by providing unreliable information.

What SEO information does Google withhold?

Google does not provide any indication of the weigthing it places on the 200+ factors that it uses in its positioning algorithm.

How does Google search work?

To understand the principles behind SEO, we need to know how Google search works. The following explanations are made by Matt Cutts in a video "How search works" - March 2010.

• A search on Google does not mean that you are searching the web - you are searching Google's index of the web.
• Google's spiders are programs that collect all the information about every webpage they can find.
• Google has many billions of webpages in its index.
• When you type in your search, Google locates all the pages that might provide your answer.

How does Google find the most appropriate pages?

• By asking questions - more than 200 of them like:-
• How many times does this page contain your keywords?
• Do the words appear in the title, the URL?
• Does the page contain synonyms for those words?
• Is this page from a quality website?
• What is this page's PageRank?
• PageRank is a formula invented by our founders Larry PAGE and Sergey Brin.
• PageRank rates a page's importance by looking at how many outside links point to it and how important those links are.
• Finally we combine all those factors together to produce each page's overall score to provide your best search results.
• Google is committed to providing useful and impartial search results.

Why do those 'guaranteed SEO programs' or website optimizers fail to deliver?

As a website owner you will have know that your webpages must be themed around great niche keywords that will attract targeted visitors.

You may have tried programs that promise success but they fail to deliver.

The Keyword SEO Pro technique is different because it highlights keywords where yout website has a good chance of top page positioning on Google from those where success is unlikely.

All you need is pen and paper or a spreadsheet such as Excel. You can put the technique to the test and check for yourself its potential to deliver.

If you have just a few keywords to analyze you can do it all for yourself without any cost.

If you have scores of keywords to test, there is an automoted program that will do it for you at little cost.

In a published study of 5,000 keywords (50,000 webpages on the first page of Google) 94% of the webpages were either:

• HomePages

• or Internal pages with a HomePage PageRank of 4 or more. - Read more....

Danny Dover has led the SEOmoz team. In his excellent book 'Search Engine Optimization Secrets' (2011) he makes the following comments: "Domain popularity is extremely useful for raising the power of weak pages. Even if the number of links to a given page is low, it can still rank highly if this metric is large. Currently, we see this all the time with Wikipedia." (p 75) Google's metric for domain popularity is inicated by the HomePage PageRank. "Google makes scraping (automatically requesting and distributing) the PageRank metric difficulty." (p 10). Keyword SEO Pro (the automated program) has overcome the technical difficulties described by Danny Dover.

Why do 90% of websites fail?   More than 90% of websites fail to achieve their objectives mainly because they do not target the best keywords. Keywords Keywords (includes phrases) are search terms searchers use to find information. As with the 'Charge of the Light Brigade', if you go after the wrong target you will be heading for disaster.

How is Keyword SEO Pro different?

In SEO, we must ask
"Grant me the serenity to accept the things I cannot achieve in SEO,
Courage to change the things I can,
And wisdom to know the difference."

Just three typical examples of potentially misleading statements: "Used correctly, the internet can completely level the playing field..." "Website Auditor gives you a step-by-step plan of action to get #1 ranking for the desired keyword in the chosen Search Engine." "In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimizer until there are no further suggestions (IBP's Top 10 Optimizer gives your site a 100% rating). If you follow the advice of IBP's Top 10 Optimizer then your website will be listed on Google's first result page."

Which would mean... A new website can successfully compete with all the big companies in their market. If one hundred of us set out to achieve #1 positioning for the same keyword with this program , we would all be in #1 position. It must be easy to optimise a webpage to achieve a 100% rating. (In fact, not even IBP achieve that for themselves).