How can Keyword SEO Pro improve my search engine optimisation?

Keyword SEO Pro looks at the top factor in the Google algorithm the scoring system that determines positioning on results pages.

HomePage PageRank is the top factor in the Google Algorithm. Video 15

Web Professionals

If you are a web professional, you will be able to use Keyword SEO Pro to achieve better results for clients than your competitors. We would be pleased to provide an example report for you - top banner on the right.

Website Owners

If you would  prefer us to use our program to maximise the potential of your website, we would be delighted to do this professionally for you. Video 14 explains this in a little more detail. We would be pleased to provide an example report for you - second banner on the right.

How a chance observation has led to unravelling the top two factors in the Google Algorithm.

A web page of mine was in position 1 on Google for many years but fell to position 2 for a few weeks.

The page that had moved into number one positionIt was an article on the website of a national newspaper.

How was this page achieving position 1 status?

1.  The keyword was not in the title tag.
2. It scored poorly with Internet Business Promoter and Website Auditor for on-page factors.
3. It had a PageRank of zero and there were very few external backlinks. (My page was PageRank 3).

There is debate amongst SEO experts as to whether PageRank is of any importance in SEO and positioning on search engine results pages (SERPs) because a page with PageRank 0 can achieve top positioning.

The home page of the newspaper's website had a PageRank of 8.

It occurred to me that it might be that for internal pages it is the home page PageRank that is of greatest importance in the Google algorithm. The more Google SERP's I looked at them more this seemed to be the case.

Why are Wikipedia pages usually highly placed? Wikipedia's home page has a PageRank 8.

This could not explain how some home pages with zer on PageRank could have high positioning. It became apparent that these home pages were effectively receiving a boost in their PageRank when they competed for a keyword (add 4 with a maximum of 5 - (Video - G-Factor-2).

A Controversial but Verifiable Theory

Follow the logic and the evidence presented on this page and much of the mist around SEO will disappear.

This theory provides a ground-breaking development in search engine optimization.

Google revolutionized search positioning by including backlinks into its algorithm. Before Google, search engines determined positioning by on-page factors alone.On-page factors include the placing of the targeted keywords in page title tags, header tags and the body of the page. Off-page factors relate to backlinks.

An extenstive analysis of the top Google results pages for hundreds of keywords was undertaken.

It became apparent that four key facts must be recognised together to understand the importance of PageRank in positioning and SEO.

1. Google looks at home pages and internal pages differently.
2. For internal pages, Google looks at the home page PageRank in its view of the importance of the page - G-Factor-1.
3. Home pages optimised for a keyword receive a boost - G-Factor-2.
4. The PageRank information made available to us is at least three months out of date.




The leading search engine optimisers unanimously hold that PageRank is meaningless in positioning  on search engine results pages and SEO. They also accept that off-page factors are more important for positioning  than on-page factors.Those who have only looked at one of these at a time could not have appreciated the true significance of PageRank.

 

PageRank Indicator

Google provides a toolbar with a PageRank indicator available for Internet Explorer and Firefox web browsers.

The following web page ( Figure 1) is in position '5' for the keyword 'SEO cost' on Google.com. Positioning the cursor over the horizontal PageRank indicator results in the Googe statement "PageRank is Google's view of the importance of this page which in this case is '0' compared to a maximum of 10. We are presented with a single number whereas Google has access to the many decimal places.

Figure 1 - Page in postion 5 on Google.com for 'SEO' cost - PageRank 0




The major argument against PageRank in SEO is that pages with zero PageRank can be in the top positions, even for competitive keywords.  

 

In Table 1,  keywords relating to 'SEO' were obtained from the Google Keyword Tool. The PageRanks for the top 10 positoned pages on Google.com were entered together with the competiton - number of competing pages. Each of these keywords are highly competitive. For these selected keywords , there are eleven top positioned pages with PageRanks of zero.

Table 1



This data confirms that pages with zero PageRank can be in the top 10 positions for highly competitive keywords.

 



 

So should we simply accept that PageRank is Dead?

No. We cannot.

We have a problem.

 According to Google:-

 



So either

1. Google is misleading us.

or

2. We have all been misinterpreting Google’s statement.

 

It is, therefore, particularly noteworthy that we are not told which page’s PageRank Google is referring to.

A second option to consider is that it is a different page’s PageRank that “is Google’s view of the importance of this page.”

The obvious second choice page would be the home page.

Figure 2.   Keyword SEO Pro analysis for 6 keywords. The web page in position 5 for 'SEO cost' is highlighted and the PageRank indicator for this page is seen above - (Figure 1)



Now take a look, if you will,  at the corresponding home page PageRank of this website - it is '6' as seen in Figures 2 and 3.

Figure 3. Home page PageRank showing '6' for the website in position 2 as in Figure 1 and  2.



With few exceptions, internal pages with zero PageRank in high positions on Google prove to have home page PageRanks with significant PageRank. On the few occasions that the home page PageRank is also zero, the latter has risen within a few months. The PageRank data available to us is at least three months out of date.

In Figure 4, seven pages (URLS) in top ten positions have PageRank '0' and they are in white cells (boxes). Without exception, the corresponding home pages of these websites have higher PageRanks up to 8.

Figure 4. Google PageRank boost for Home Pages.



Four web pages with PageRank '0' in  top ten positions are in pink cells. One of them is http://seoprices.net/ and this is a home page.

It is now apparent that home pages that are in top positions must be receiving a boost to their PageRanks. It is like 'home advantage' in sport but a far stronger effect.

The best fit that could be found was to add 4 to a maximum of five: a home page with a PageRank of 0 becomes 4, a home page with PageRank of 1-4  becomes 5 and no change is made to those with a PageRank of 5 or more. Keyword SEO Pro highlights top pages that are home pages in pink (right columns) and if the home page PageRank (left columns) has been given a boost (G-Factor-2) it is indicated in green.

The hypothesis that PageRank is effectively the best indicator we have for Google’s assessment of off-page factors for a web page is readily verifiable and in practice proves to be well supported.

 



 

The importance of understanding PageRank in SEO:

If your webpage is not in the top ten positions for a keyword, it will receive very little of the available traffic.

The web page in

• position 1 will receive 40%,
• position 10 - 2.8%
• position 31 - 0.12%

 

We have all asked:-

"How can I get my web pages to the top positons for my preferred keywords?"

There are 8 million searches each month for "SEO".

My Recommendation - Take out the "How" and ask:

Can I get mey web pages to the top positons for my preferred keywords?

There are only 2,000 searches for "keyword difficulty"!

 

PageRank is the equivalent of "Divisions"  in Football

Manchester United		Chelsea		Tottenham Hotspur

• In England, the above teams are at the top of the Premier Division.
• If your team is in the Premier Division you have a chance to beat them.
• If your team is in a division three or four below, you have no chance.

• Similary, if your website home page is three or more PageRanks below the average of the top ten for a keyword, top page positions for an internal page is very unlikely.

• Example: Your home page has a PageRank of 2 and the average PageRank for a desirable keyword is 5.2. That keyword is currently out of range for your website. You cannot achieve top ten positioning for it. Do not spend your time or money on it. Find a less popular keyword / keyword phrase that is in within range.
• Keyword SEO Pro shows you at a glance the authority (PageRanks) of the home pages of the top ten web pages for each keyword in a list of upt to 50 at a time.
• If you wish to be found on Google for a keyword that is currently out of range for your website for natural search, consider Pay Per Click such as Google Adwords.

 

On-page optimisation is the equivalent of "Team Tactics" and "Individual Coaching"

• If your team is in the Premier Division but not near the top, or in the next division down, better team tactics may win on the day.
• But if your team is two or three divisions below, you have no chance, however good your tactics.

Off-page optimisation is the equivalent of climbing up through the divisions.

Climbing up the divisions takes time in football and also in SEO.

In SEO, it is about obtaining appropriate backlinks and increasing PageRank.

The value of each backlink depends on:

• A link from a high PageRank web page is more valuable than one from a web page with lower PageRank.
• The more links on a web page, the less the value of each outbound link.
• A backlink from a page or website that is closely related in content to the receiving page carries more weight than one from an unrelated page; a link from a golf course website to a professional golfer’s web page would be more valuable than a link from a restaurant.

• Backlinks have greater influence if keywords are in the anchor text, the text used in the link.

• Google is looking for natural and not artificially acquired links. Links that appear in large batches at irregular intervals or in one sector only such as social bookmark sites may be considered to be artificial and therefore of no value.





 

The Relationship between backlinks and PageRank

The relationship between PageRank and the number of backlinks has been analysed for 500 home pages. These were obtained on Google for several different countries for short- and long-tail keywords. The number of links were all determined from AllTheWeb.

Table showing the relationship between the number of Backlinks and PageRank.



It is no surprise that as a rule, higher PageRank is associated with a greater number of backlinks

This data reveals two interesting facts.

a. There is a large variation in the range of backlinks for each PageRank (Least and Most).

b. The range of number of backlinks for different PageRanks overlap.

 The best modality for determining keyword difficulty is PageRank.

Implications for SEO

A campaign accruing backlinks slowly is the most effective. It will take a few months to receive sufficient quality links to achieve PageRank 3 and longer to achieve PageRank 4. It is doubtful if higher PageRank can be achieved without the website providing sufficient interest to generate links spontaneously.

Keyword SEO Pro assesses the strength of each of the top 10 competing web pages for a list of keywords by PageRank for the Google domain of your choice. You can compare this to the PageRank of your website's home page PageRank.

There are 19 major country options currently and the number will be increased on request.

 

How does Keyword SEO Pro compare to programs such as Internet Business Promoter (IBP), Keyword Elite or Market Samurai?

 

Only Keyword SEO Pro:-

• Analyzes keywords for the number one factor in the Google algorithm - G-Factor-1

• Analyzes keywords for the second factor in the Google algorithm - G-Factor-2

• Provides a composite score for G-Factor-1 and G-Factor -2 for each of the top 10 web pages on Google's Search Engine Results pages.

• Provides an averaged composite score for G-Factor-1 and G-Factor-2 for the top 10 web pages on Google's Search Engine Results pages.

• Allows you to analyze more than one keyword at a time - currently a maximum 50 keywords.

• Shows you how to calculate the potential composite score for G-Factor-1 and G-Factor-2 for any web page you may wish to develop on a website for a keyword. By comparison with the averaged G-Factor-1 and G-Factor-2 for the top 10 web pages on the Google domain of your choice you will be able to decide whether the web page you could develop themed on your website for a desirable keyword could obtain top 10 status.



 

How does Keyword SEO Pro help us find those elusive niche keywords from a list of keywords initially generated by a keyword suggestion tool?

Keyword SEO Pro is very simple to use.

Keywords can be found using the keyword suggestion tool of your choice although we recommend using the Google Keywords tool - https://adwords.google.com/select/KeywordTool.

In addition to having the largest search database, and being free of charge, the Google keyword research tool has the advantage of providing both global and country specific monthly search volumes.

Keyword SEO Pro currently supports analysis of keywords for Google domains of the following countries:-

Australia (.com.au), Canada(.ca), France (.fr), Germany (.de), Ireland (.ie), India (.co.in), Israel (.il), Italy (.it), Japan (.co.jp), Netherlands (.nl), New Zealand (.co.nz), Portugal (.pt), Russia (.ru), South Africa .co.nz), Spain (.es), Sweden (.se), Switzerland (.ch) United Kingdom (.co.uk), United States (.com). We will consider adding Google domains at the request of a current subscriber.



You can see Keyword SEO Pro in action in Video 10

For the UK, you might wish to analyse the top 10 keywords for the web or for pages from the UK. In  the following screenshot, the keywords have been entered, the user has chosen Switzerland and English. There would also be a choice for pages from the web or from Switzerland.



 

It takes on average 30 seconds to analyze each keyword.

The output is simple to read and can be exported in csv (suitable for Excel), xls and txt  formats.

 

Keywords and SEO Articles by Author (David A Viniker MD FRCOG)

 

• Defining Niche Keywords & Keyword Difficulty - Development of a NEW INDESPENSABLE and Unique SEO Tool 

• A Revolution in Keyword Research and Search Engine Optimization

• PageRank is the Best Indicator of Competition Strength For a Keyword in SEO - New Verifiable Theory (May 2010)

• The Relationship Between PageRank and Backlinks (June 2010)

 

I believe that Keyword SEO Pro^TM and the theory behind it will demonstrate a completely new way to understand Google Search Engine Positioning.

Boost your visitor numbers and website income by using Keyword SEO Pro^TM now.

I am convinced that Keyword SEO Pro will remove most of the mist that surrounds SEO for you.

Keyword SEO is hosted on our server. There is nothing to download. Access is immediate as soon as you subscribe.

Be amongst the first to take advantage of Keyword SEO Pro and be ahead of your competitors.

 



I am convinced that Keyword SEO Pro^TM provides a ground-breaking development in search engine optimization. It will help to guide you to concentrate your work on  the achievable and help you to recognise keywords that are too competitive for you so that you will not lose time chasing rainbows.

Keyword SEO comes with this guarantee:-

If you can prove that there is a factor that carries greater weight in the Google algorithm than the combination of G-Factor-1 and G-Factor-2, I will gladly give you a complete refund.