Articles Published - Keyword SEO Pro Related
 3 Clues Suggesting SEO Advice May Be Poor Quality: Science FictionInternet and Businesses Online: SEO • Published: September 20, 2011 In this, the second of a pair of related articles, I suggest three indicators of poor quality SEO advice. The first clue is that the advice on offer is unrealistic. The second clue is that the offer is being made by someone who does not have a website or they have a website with few incoming links. The third clue is more difficult to spot: Typically, success is being claimed for a keyword that nobody is searching for or the website making the claim has high authority (HPR4 or more). Attempting to increase your Google account with unnatural links is as futile as submitting 'Monopoly' or other toy money into your bank account. A proportion of every outgoing link is removed before it arrives at the receiving page to prevent the PageRank system imploding - a sort of Google tax. If two webpages with equal link juice and an equal number of outgoing links reciprocate links, there will be a net loss of precious link juice from both websites. Any suggestion that there is an easy method leading to instant website success comes from those versed in science fiction rather than science. Beware. 3 Indicators That SEO Advice Is Genuine ScienceInternet and Businesses Online: SEO • Published: September 20, 2011 Most website owners are frustrated with their websites. The modern day Dick Whittington is learning that the Internet Highway is not paved with gold. There are three sets of SEO information that can be regarded positively. Firstly, the search engines themselves provide information. Secondly, there are a number of authentic SEO experts who regularly produce high quality books and articles in peer reviewed internet directories. Finally, there are observations you may come across that are verifiable - you can check them out for yourself. Three examples are provided including the recently published top two factors in the Google algorithm. It is emphasised that knowing the top two factors in the Google algorithm does not provide the magic bullet to Internet success. If you approach SEO scientifically, or work with someone who does, your website will progress steadily. Failure to do so will retard potential website development and rewards. 5 Things You Should Know About The Page Title Tag for SEOInternet and Businesses Online: SEO • Published: September 20, 2011 The page title is the most precious real-estate on your webpage - particularly the page title of the HomePage and you must use every character with the greatest care. The page title tag is the fourth most important factor and it is the only on-page factor in the top five; the other four are off-page factors. Search engines include up to about 65 characters in the page title in their index. Although probably in the minority, I do not believe that there is any merit in including the company name for the majority of websites in the page title. You need to find your best niche keywords. A niche keyword will have an acceptable number of searchers and your webpage should have a good chance of top SERP positioning. If your niche keywords are not included in the page title, you are unlikely to have top page positioning. You need to find your best niche keywords. A niche keyword will have an acceptable number of searchers and your webpage should have a good chance of top SERP positioning. If your niche keywords are not included in the page title, you are unlikely to have top page positioning. The Magic Bullet That Will Propel Your Website To The Top Of Google: The Great SEO IllusionInternet and Businesses Online: SEO • Published: September 8, 2011 All business owners with a website try to find that magic bullet that will propel their websites to the top of Google. Compelling and verifiable evidence that the top factor in the Google positioning algorithm is the HomePage PageRank (HPR) has been published (G-Factor-1). Furthermore, the second factor is an adjusting boost that Google gives to the effective PageRank of a HomePage when it is competing for a keyword (G-Factor-2). The most desirable keywords will require an average HPR6 or more for top positioning. The Top Two Factors In The Google Algorithm: A Clinical ApproachInternet and Businesses Online: SEO • Published: September 2, 2011 The PageRanks of the URLs of the top 10 webpages for numerous keywords and their corresponding HomePagePageRanks were recorded on a spreadsheet. HPR was clearly the #1 factor as far as Google was concerned; however, it did not explain a few exceptions to the rule occurring with some medium difficulty keywords.These exceptions to the rule became the next focus for attention. Most of these top page positioned webpages with PR0 for medium keyword difficulty were themselves Homepages. Google has been all about "authority" as indicated by links from other websites and is clearly assuming that the HomePage of a website has that website's greatest authority. The conclusion was that Google is providing a boost in effective PageRank to Homepages when they are competing for a keyword (the second factor in the Google algorithm - G-Factor 2). Is HomePage PageRank Important In SEO?Internet and Businesses Online: SEO • Published: September 2, 2011 High HomePage PageRank (HPR) does not ensure high positioning of webpages competing for a keyword but if a website does not have sufficient HPR for that keyword, it will have no chance of top page positioning on Google. As search engine optimisation (SEO) involves a competition for keywords, optimizers need a means to identify keyword difficulty and a credible way to determine the competitive strength of a website that might wish to compete for that keyword. The author takes the view that there is a crucial interim step that has not been previously discussed in the literature. That interim step is the identification of those keywords that a website has even a chance of top page positioning on a search engine results page (SERP) and in particular the top Google SERP. Targeting keywords that are in range allows a website to be found and potentially acquire natural links. Whilst it may seem tempting to target keywords that have higher search volumes, if they are out of range for the website, top positioning will not be achieved and the websites authority development will be unnecessarily retarded. Google Panda and PageRank Updates: Top Two Ranking Factors in SEO Unchanged Internet and Businesses Online: SEO Published: August 17, 2011Keyword difficulty aims to identify those keywords that are in range for a website to achieve first page positioning on search engine results pages. The HomePage PageRank keyword difficulty (HPR-KD) on a specific Google domain is calculated by finding the HomePage PageRank of each of the top 10 webpages for the keyword. The HPR-KD is the average value of the top 10 webpages for the keyword. Analyses of 1000 keywords for HPR-KD were conducted in December 2010, January 2011 and July 2011 - before and after a PageRank updates and Google's Panda updates. Remarkably, the mean HPR-KD for these thousand keywords remained stable throughout. The primary determining factor for feasibility for top page positioning remains the HomePage PageRank. Panda sets out to improve positioning of top quality websites' webpages. Greater emphasis will be placed on excellent content, outstanding presentation and attention to detail. There will be even less potential benefit to those who participate in inappropriate strategies such as automated backlinking campaigns. Niche keywords are found by determining their HPR-KD and knowing the HomePage PageRank of the website. Experience has shown that for a completely new website, niche keywords with HPR-KD of no more than 4.3 should be targeted. (Read Full Article) Backlinks in Search Engine Optimisation - Value and Limitations: The Nofollow AttributeInternet and Businesses Online: SEO • Published: December 20, 2010 A backlink is a link placed on another website back to the writer's website. Search engine optimisation (SEO) is the application of verifiable techniques that improve positioning of web pages for targeted keywords on search engine results pages to drive more visitors to a website. There have been numerous articles promoting the concept that backlinks provide enormous benefit in terms of enhancing authority by increasing PageRank. We must, however, question whether such backlinks are truly effective from an SEO point of view. (Read Full Article)
Measuring Link Value in SEO - Link Authority Unit DefinedInternet and Businesses Online: SEO • Published: December 1, 2010 Larry Page and Sergei Brin, the co-founders of Google, realised that the best web pages on a subject would have most high quality links. Surprisingly, there is no measurement applicable to link value. A unit of measurement is clearly required for link value. It is proposed that we use "link authority unit" for the value of links. One link authority unit is defined as the value of a link from a web page of PageRank 1 with one outbound link. (Read Full Article)
Off-Page SEO Backlinking Campaigns For Keywords - Merits and PitfallsInternet and Businesses Online: SEO • Published: July 23, 2010 SEO experts are agreed that off-page optimisation is more important than on-page optimisation. Off-page optimisation is about procuring backlinks from other websites. It is apparent that backlinks are advantageous and search engine optimisers and website owners are understandably keen to attract them. Consequently, an SEO industry has developed based on the acquisition of backlinks either placed by individuals who undertake the task manually or by the use of programs that place backlinks by automation. The search engines have sophisticated means to find and disregard black hat techniques including artificial link building. (Read Full Article)
Calculating the Link Juice (Value) Of Backlinks to Webpages - Manual and Software OptionsInternet and Businesses Online: SEO • Published: July 23, 2010 Link juice is the currency of backlink value. The number of inbound links to a webpage can be determined by searching for 'link:pageURL'. It would be possible to visit each linking webpage and determine its PageRank and number of outbound links. However, this would be prohibitively time consuming. Several programs are discussed. (Read Full Article) The Relationship Between PageRank and BacklinksInternet and Businesses Online: SEO • Published: June 15, 2010 Search engine optimisation (SEO) is the science of making the most of a website in terms of attracting new visitors and potential clients. SEO can be divided into on-page optimisation and off-page optimisation. On page optimisation relates to content within the website. Off-page optimisation involves increasing the total value of backlinks to the website. PageRank is the most important factor in search engine positioning. (Read Full Article)
PageRank is the Best Indicator of Competition Strength For a Keyword in SEO - New Verifiable TheoryInternet and Businesses Online: SEO • Published: May 18, 2010 The major argument against PageRank in SEO is that pages with zero PageRank can be in the top positions even for highly competitive keywords. However, we are left with requiring an explanation as to why "PageRank is Google's view of the importance of this page." It becomes apparent that either Google is misleading us or we have all been misinterpreting Google's statement. From extensive evaluation of the top Google search engine results pages for hundreds of keywords, the author observed that those high positioned web pages with PageRanks of zero have a home page with higher PageRanks, usually three or more. (Read Full Article)
Defining Niche Keywords & Keyword Difficulty - Development of a New Essential and Unique SEO ToolInternet and Businesses Online: SEO • Published: July 9, 2009 Finding "niche keywords" is fundamental in our quest to attract visitors to a website. A niche keyword is defined as having an above threshold search volume for the targeted locality of a website with potential for top ten positioning on the search engine results page (SERP) for that locality (country). (Read Full Article) A Revolution in Keyword Research and Search Engine OptimizationInternet and Businesses Online: SEO • Published: August 7, 2008 The success of a Website is dependent on the quality and quantity of its content. The content of web pages should be structured around keywords. (Read Full Article)
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