Index

 

A

Alexa ranking............................................................ 102

AllTheWeb................................................................ 64

alt text........................................................................ 101

anchor text.................................................................. 19

benefit in backlinks............................................... 45

benefits................................................................... 84

Anchor Text................................................................ 41

artificial link building

how search engines detect................................. 84

authoring program.................................................. 102

authority of the website.............................................. 2

B

backlink

anchor text and PageRank compared............... 46

definition................................................................ 74

inequality................................................................ 88

Backlink

checking programs............................................... 44

Backlink campaigns

benefits and risks.......................................... 46

Backlink Watch

link checking.......................................................... 79

Backlinking Campaigns.............................................. 45

merits and pitfalls.................................................. 80

backlinking programs....................................... 83

Backlinks.................................................................. 21

How do backlinks improve the positioning of web pages on Google?  43

inequality................................................................ 43

Backlinks Analysis............................................... 37

BacklinkWatch............................................................ 44

black hat...................................................................... 99

black hat SEO........................................................ 83

Black Hat techniques................................................. 45

broad search......................................................... 53

broadband................................................................... 96

broken links................................................................ 94

C

Can I get one of my webpages in the top 10 on the search engine results page?   10

Case Against PageRank in SEO................... 10

Case For PageRank in SEO........................................ 14

Chat Rooms................................................................. 97

Cherry Picker

keyword difficulty tool review............................ 85

cloaking..................................................................... 101

coding........................................................................... 94

competition strength................................................. 63

E

Evidence Based SEO.................................................. 17

G

geographical location......................................... 96, 97

G-Factor-2................................................................... 58

G-Factor-2 (HomePage) PageRank boost

Keyword SEO Pro algorithm................................ 59

Google

annual revenue..................................................... 83

Google Analytics......................................................... 97

Google keyword suggestion tool................ 54

Google keyword tool.......................................... 47, 51

Google Keyword Tool................................................ 47

Google suggestion tool..................................... 53

Graphics....................................................................... 97

Greg Bowser

and link juice.......................................................... 74

Guestbook................................................................... 97

H

Headings...................................................................... 97

HomePage PageRank................................................. 49

HomePage PageRank boost...................................... 56

How can you obtain high ranking for your Web site 93

How do you get more people linking to you......... 20

How do you increase PageRank.............................. 20

How Google works..................................................... 18

I

IBP.......................................................................... 13, 27

inbound links

three benefits........................................................ 81

Inbound links

the three benefits................................................. 45

Interactivity................................................................. 97

internal pages........................................................... 68

Internet Business Promoter..................................... 27

Internet Business Promotor..................................... 98

K

Katamari philosophy

and SEO................................................................... 45

Key Elements Of Your Web site............................... 93

Keyword density........................................................ 94

keyword difficulty

calculating.............................................................. 56

Keyword difficulty...................................................... 63

Keyword Difficulty Tools........................................... 34

Keyword Research.......................................... 9, 32, 94

Keyword SEO Pro............................................ 8, 36, 65

compared to Cherry Picker................................. 89

Keyword SEO Pro for web professionals 67

Keywords.............................................................. 28, 94

L

Larry Page................................................................... 98

latent semantic indexing........................................... 20

Leslie Rodhe

PageRank................................................................ 86

Link juice

definition................................................................ 43

first described by.................................................. 74

Link Juice and Anchor Text

How do link juice and anchor text compare in the Google algorithm? 46

link juice value

calculating.............................................................. 74

Link Juice Value

Calculating.............................................................. 43

Link Popularity Check.................................. 44, 61, 77

Link Value.................................................................. 105

links

finding backlink numbers.................................... 77

Links............................................................................. 94

M

Matt Cutts.................................................................... 18

Google's Spokesman............................................. 19

how Google works................................................ 76

Message Board........................................................... 97

META-description...................................................... 97

META-keyword tags................................................... 97

META-keywords......................................................... 97

Misleading SEO claims............................................... 51

Monitoring.................................................................. 99

N

narrow search...................................................... 53

navigation.................................................................... 94

Niche keywords.......................................................... 47

Number of Backlinks Relationship to PageRank.... 60

O

Off Page Search Engine Optimization..................... 98

Off-page optimisation.................................................. 6

On-page optimisation.................................................. 6

On-Page Search engine optimization................. 8, 93

On-Page v Off- Page Optimisation............................. 7

P

page title..................................................................... 97

PageRank........................................................ 14, 20, 60

PageRank best indicator of competition strength 64

Pages download quickly............................................ 95

Personalization........................................................... 99

Professional SEO Services...................................... 102

Q

Quality guidelines.................................................... 100

R

Rank Higher in Google............................................... 18

Rank Tracker

by Link Assistant.................................................... 44

position checking on SERPs................................. 79

Rank Tracking Programs............................................ 44

robots.txt.................................................................... 95

RSS feed....................................................................... 97

Ryan Deiss.............................................................. 85

S

search engine friendly.............................................. 97

Search engine optimisation........................................ 5

not easy.................................................................. 56

search engine optimisation objective.................... 29

Search engine optimization...................................... 92

Search Engine Position.............................................. 90

search engines.............................................................. 5

and black hat techniques..................................... 45

SEO.................................................................................. 5

SEO claims

misleading.............................................................. 51

SEO Claims

proposterous......................................................... 51

SEO Expectations, Reality and Opportunities  25

SEO For Website Owners............................... 62

SEO industry

backlinking campaigns.......................................... 81

SEO Spyglass......................................................... 38, 50

link checking.......................................................... 79

SEO SpyGlass............................................................... 44

SEOMoz

top SEO Factors survey........................................ 81

site map....................................................................... 95

Site Popularity

link checking.......................................................... 78

site search................................................................... 97

SitePopularity............................................................. 44

social networking....................................................... 99

Software...................................................................... 98

Specialist Professional SEO Services....................... 91

stickability.................................................................... 97

Stickability................................................................... 97

Succeed With Google............................................. 104

T

theme.......................................................................... 97

Top Factor in The Google Algorithm

HomePage PageRanl............................................... 2

U

Understanding the search engines......................... 93

V

validator.w3.org......................................................... 98

Valuable content....................................................... 94

Videos.......................................................................... 21

viruses....................................................................... 101

Visually pleasing pages.............................................. 94

W

Website Auditor......................................................... 50

What Can Get Your Site Banned?.......................... 104

white hat SEO....................................................... 83

White Hat Techniques............................................... 45

Wikipedia pages......................................................... 18