Why do 90% of websites fail?   More than 90% of websites fail to achieve their objectives mainly because they do not target the best keywords. Keywords Keywords (includes phrases) are search terms searchers use to find information. As with the 'Charge of the Light Brigade', if you go after the wrong target you will be heading for disaster.

How is Keyword SEO Pro different?

In SEO, we must ask
"Grant me the serenity to accept the things I cannot achieve in SEO,
Courage to change the things I can,
And wisdom to know the difference."

Top Two Factors in the Google Algorithm - identified by the Author of Keyword SEO Pro

Factor 1 = The HomePage PageRank of Website.

Factor 2 = The boost given to each HomePage when competing for a keyword.

You can find the evidence for these two statements here:-

Keywords and Keyword Difficulty

The targeted keywords are usually wrong because, like fruit on a tree, they can be out of reach for your web pages.

Keyword difficulty is a crucial concept in SEO (search engine optimisation). It aims to provide a means that identifies those keywords that are in range for a website to achieve first page positioning on search engine results pages (SERPS). 'Keyword difficulty' is the term that tells us how high the fruit (keyword) is up the tree.

The problems, before the arrival of Keyword SEO Pro, have been that there was:-

No helpful measure of keyword difficulty.

No means to measure the strength of a website to let us know how high up the tree of keyword difficulty a website can reach.

Without a means to measure keyword difficulty or keyword stregnth there has been no means to tell which keywords are in range for a website to achieve the top page of Google's results pages.

Why are some websites like Wikipedia often at the top?

Have you ever asked yourself why some websites are so often at the top of Google?

Google revolutionised SEO by including visitor approval of webpages into its algorithm.

Initially, approval was measured solely by the total value of backlinks to a webpage as indicated by PageRank. The author believes that HomePage PageRank is the top factor in the Google algorithm - the program that determines positioning of a webpage on Google's results pages.

There is a minimum value HomePage PageRank that can be determined for any keyword that will let you know if a website has any chance of top page positioning. Its chance of success depends primarily on that website's HomePage PageRank and whether the HomePage or an internal page are competing for the keyword. HomePages that are targeting a keyword are more likely to succeed than an internal page on the same website.

Google ranks all the web pages on the web according to the total value of their incoming links.

PageRank indicates relative ranking of web pages in terms of total incoming link value.

The HomePage PageRank of a website confers authority to all the

pages on the website - #1 in the Google positioning algorithm.

Every website owner wants to be on top of Google for their preferred keywords. Programs like Internet Business Promoter and Website Auditor make promises that suggest that this is always possible. The fact is that if you are up against websites with high HomePage PageRank that are top on Google for your keywords, you will not be able to beat them. Internet Business Promoter gives a guarantee that if you do not get to the top page you will have your money back provided you have the 100% score on their system. This may indicate that you need 250,000 links. For the average small or business website, 2,500 links is not easy to achieve.

Google is all about the democracy and authority of websites as defined by HomePage PageRank. PageRank is a measure of link popularity. Google’s “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Top Two Factors on Google - No longer a secret. You can readily check it for yourself.

You will need to have the Google Toolbar installed - Internet Explorer and Firefox only.

Choose a keyword and search for it on Google.

Take a look at the PageRank of any webpage on the top Google results page.

Then take a look at the corresponding HomePage PageRank.

Remember to increase the PageRank to 5 if it is a HomePage that is on the top page of Google

Keyword SEO Pro in Search Engine Optimisation

Guidelines have been issued to indicate the minimum HomePage PageRank a webpage requires to have any chance of achieving top page positioning for a keyword on the chosen Google domain's SERPs. Website owners who set out to optimise for keywords that are out of range will not have their websites found for their keywords and so their website’s authority will not even begin to develop.

A new, recently indexed website has a HomePage PageRank of 0 and this seriously restricts the keywords it can successfully compete for. Even then, this is effectively confined to the HomePage which will receive the #2 boost. Experience has shown that for a completely new website, niche keywords with HPR-KD of no more than 4.3 should be targeted. Internal pages on a new website are unlikely to accomplish top page positioning for any meaningful keyword.

HomePage PageRank Keyword Difficulty (KD) – HPR-KD analysis. For a new website the HomePage PageRank will be 0. With a new website only keywords with HPR-KD of 4.3 or less are in range e.g. ‘accountant Chigwell’ ‘small business tax accountant’ but only with the HomePage. A HomePage PageRank of 2 or more would be required for ‘tax accountant’ KD 4.8

Testimonial - 1 - from Brisbane - Australia - Impact2020 website designer:

Just three typical examples of potentially misleading statements: "Used correctly, the internet can completely level the playing field..." "Website Auditor gives you a step-by-step plan of action to get #1 ranking for the desired keyword in the chosen Search Engine." "In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimizer until there are no further suggestions (IBP's Top 10 Optimizer gives your site a 100% rating). If you follow the advice of IBP's Top 10 Optimizer then your website will be listed on Google's first result page."

Which would mean... A new website can successfully compete with all the big companies in their market. If one hundred of us set out to achieve #1 positioning for the same keyword with this program , we would all be in #1 position. It must be easy to optimise a webpage to achieve a 100% rating. (In fact, not even IBP achieve that for themselves).

Testimonial - 2 - Promoted Profits - Internet Marketing News, Strategies & Reviews:

The objective of SEO is to maximise the number of targeted new visitors to a website. The starting point is keyword research which involves producing a list of potential keywords that targeted visitors would use to find the information a website provides. Niche keywords will have the largest number of targeted visitors where there is a reasonable possibility of top page positioning on search engines and in particular on Google. Niche keywords are found by determining their HPR-KD and knowing the HomePage PageRank of the website. Matt Cutts, who heads the Google anti-spam unit, refers to a ‘Katamari’ philosophy for website authority development based on the Japanese game which starts with a small object and which gradually rolls up ever larger ones.

Keyword SEO Pro is a Unique Keyword Tool Analyses a list of potential keywords for keyword difficulty. For the top two factors in the Google algorithm. Indicates niche keywords that are currently in range for your website - no more chasing rainbows. Helps your website to be found, accumulate authority and to grow.

 

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