User Guide - 4 Keyword SEO Pro Output Intrepretation - Basics

An Internal Page is any web page that is not a Home Page e.g http://www.seomoz.org/beginners-guide-to-seo/measuring-and-tracking-success is an internal page. KSP shows us this web page has a PageRank 0. Internal pages in the right sided columns in KSP are indicated as white cells. The corresponding HomePage is http://www.seomoz.org/ and it has PageRank 7. Google considers the HomePage PageRank as the ‘authority’ of a website and all its web pages. The PageRank of the HomePage of a website is the Top Factor in the Google algorithm!

1. The pink cell (red arrow) indicates the web page is a HomePage. 2. The corresponding green cell (green arrow)indicates the boost in effective PageRank. HomePages competing for keywords receive a boost in their effective PageRank to between 4 and 5. This boost in effective PageRank is the second factor in the Google positioning algorithm (program). (please see the following slides for explanation).

Four internal web pages (white cells) in the top 10 on Google.co.uk for the keyword ‘SEO strategy’ have PageRank 0 (red arrows). This confirms that:- PageRank of an internal page cannot be important in the Google algorithm. The averaged PageRank for the top 10 pages is only 2.3

These four of the five web pages with PageRank 0 (‘seo strategy’) have corresponding HomePage PageRanks 7, 7 , 6 and 9. Google clearly considers the authority of the page according to the authority of the HomePage as indicated by its PageRank.

There is one web page with PageRank 0 – www.vivisearch.com – it is a HomePage . It can be seen that Google must be giving a boost in effective PageRank when a HomePage is competing for a keyword. There is a second example of this boost to a HomePage PR when the HomePage is competing for a keyword - see the #1 web page for ‘uk seo company’).